Free, browser-based tools for mobile UA teams. Reconcile numbers that don't match, turn platform exports into one-page reports, and keep your account naming honest.
Parity Reconciler
Your MMP says 950 installs, the ad platform says 1,300. Drop both exports — find out why they disagree, and whether they can be compared at all.
Daily UA Report
Drop your Meta / TikTok / Google exports and get a one-page daily report — deltas, anomaly flags, a one-line summary — as an email-safe HTML file.
Naming Validator
Paste your campaign names — the tool works out the convention you are actually using, then shows every name that breaks it, with one-click fixes.
Fatigue Detector
Upload creative-level daily data and get the likely date each creative started decaying — with confidence levels and money spent since, not just a chart to squint at.
Payback Calculator
Model net LTV, payback window and your maximum CPA bid for subscription apps — free trials, renewal decay and store commission included.