Launch Diff — did the platform launch what you meant to?

1 · Drop what you meant to launch, and what went live

Intended your launch sheet / template CSV

One row per ad set. Only the name column is required — every other column you map gets compared.

Actual the Ads Manager ad-set export

Meta Ads Manager → Export → ad set level. Google / TikTok exports work too as long as the columns map.

No data handy? A 10-row launch sheet vs 11 live ad sets, with every kind of drift planted.

Your files stay in your browser. Basic usage statistics are collected.

2 · Map columns on both sides

Only the ad set name is required. A field mapped on just one side is skipped, not compared.

Intended columns

Actual columns

Default rules: ·

3 · What actually went live

Values resembling known defaults

Defaults are a snapshot (2026-09) of platform behaviour — verify in Ads Manager before you rely on one.

Field-by-field diff

What to fix

Unmatched ad sets

Exports hold ad set names and settings only — no spend, no results, no raw rows. Excel tip: if a CSV opens all in one column, or long IDs show as 1.2E+17, import it via Data → From Text/CSV and set ID columns to Text.